The SEO Analyst
A Medium publication about honest SEO insights — how search evolves, how to meet people's needs, and what it means to create genuinely useful content.
Search & Web Performance
Bridging the gap between search, performance & growth
I help brands connect with people through technical performance, search marketing, and product insights that drive real results.
About
Made to Create
I'm Gabriel — a bilingual SEO Analyst based in Juncos, Puerto Rico, building toward a career as a Search Marketing Engineer. I treat SEO as an interdisciplinary craft: part data science, part psychology, part art.
My path started behind a camera lens — shooting photos for local businesses and managing social media for brands. That creative foundation led me into digital marketing, content strategy, and eventually enterprise-level SEO, where I've driven $102K in incremental revenue and preserved $60K in monthly recurring revenue.
Today I work at the intersection of technical performance and human empathy, building tools, writing about honest SEO insights, and constantly exploring how search evolves.
What I work with
Technical SEO
Site architecture, crawlability, Core Web Vitals, and structured data optimization.
Marketing Analytics
SQL, data analysis, performance tracking, and turning metrics into actionable insights.
SEO Strategy
Keyword research, content strategy, information gain, and competitive analysis.
Web Development
HTML, CSS, JavaScript, and building custom SEO tools and internal applications.
AI & Automation
AI-powered workflows, prompt engineering, knowledge management, and process automation.
Content Strategy
Creating genuinely useful content rooted in empathy, creativity, and information gain.
Projects & Tools
Things I've built
Featured Tool
Inlink Analyzer
A custom-built internal linking analysis tool designed to audit and optimize site architecture. Helps identify orphan pages, analyze link equity distribution, and uncover opportunities to strengthen topical authority through strategic internal linking.
Explore tool →
Latest Writing
From The SEO Analyst
The Skill That Builds Every Other Skill: Why SEO Still Matters
Modern SEO teaches user psychology, AI comprehension, web development, data analysis, writing, UX design, and comfort with uncertainty. It's the interdisciplinary meta-skill nobody talks about.
Read on Medium →Everyone's Using AI Wrong: Here's a Better Approach
AI's real value lies in knowledge search and knowledge management, not creative generation. A framework for using AI tools like NotebookLM, SearchGPT, and Claude for what they're actually good at.
Read on Medium →